To be completely honest, I know NOTHING of this lippie prior to picking it up. To apply, you must apply the color which is a gloss carefully and allow it to dry completely. After it is dry, the other end is a lip hydrater so your lips never look dry and cracked. It took less than 2 minutes to apply and allow it to dry.
After several hours, I would use the hydrater and my lips would feel moisturized and smooth. I was impressed how the color never left my lips through my morning coffee, endless glasses of water and my evening glass of wine. The color didn't fade and wore well into the night. I am highly impressed with this lip color and intend on purchasing some additional colors. Many retailers carry the Maybelline Super Stay 24 Color, both in store and online.